2017 TBI Triathlon Pavilion


September 20-22, 2017 INTERBIKEMandalay Bay Convention Center ~ Las Vegas

Triathlon Business International is looking forward to a very successful 2017 INTERBIKE show. With more than 40 exhibitors in the Pavilion, six workshops in the Triathlon Lounge area, a very popular Pinot & Pints reception Wednesday night and lots on networking, business meetings and conversations, the Pavilion is the place to be if you are in the multisport industry. Don't forget, TBI members get an 8% discount on booth space in the Pavilion area. Exhibitor applications and information is below.

TBIntelligencer Blog post:  "Interbike is Approaching ... Are You Ready?"

2017 Workshop/Activity Schedule - Bayside B / Triathlon Pavilion

The Triathlon Pavilion is in Bayside B, and the workshops Lounge area is #8295


9:00a       Coffee

10:30a           After 40 IBD Shows in 14 Months, Which IBDs are Nailing It, and How?

Speaker: Dan Empfield, Editor/Publisher, Slowtwitch.com

40 Slowtwitch Road Shows have taken place since 2016.  A number of IBDs enjoyed revenue days of $40,000, $60,000 and more, and in no cases were these large doors.  What behaviors did these IBDs exhibit that paid large dividends?

12:30p          The (Big!) Future of Draft-legal and GravelPlus in the Retail Tri Market. 

 Speaker: Dan Empfield, Editor/Publisher, Slowtwitch.com

For a number of reasons that make sense when you hear them, triathlons that take place on road bikes, gravel and gravel plus bikes, are in your near future.

3:30p             How to Inventory Right for Tri in 2018

Panel Moderator: John Duquette, USA Head of Sales and Operations, blueseventy
Panelists: Cid Cardoso, Jr., Owner/President, Inside-Out Sports; Richelle Love, Co-owner, Tri-It MultiSport, Canada; Christine Meyer, Buyer, Women’s Apparel, Velotech

Which saddles, aerobars, hydration systems should you carry?  Tri bike brands and models? Wheels? Tires? Wetsuits? Are there right answers to these questions, where “right” not only means “hot selling” but product you can sell at margin?

5:00p             Pinot & Pints


9:00a             Coffee

10:30a           Why Do These Retailers Enjoy Top Loyalty from Their Stakeholder Communities?

 Panel Moderator: Rose Serpico, Co-owner Tri-It Multisport, Canada
Panelists: Rich Burns, Owner, Rocklin Endurance Sports; Gary Wallesen, General Manager, Athletes Lounge Brand, AthletesLounge.com; Mike Collins, Founder/Head Coach, Multisports Orange County; Ryan Coehlo, Owner, USA Productions

The most successful triathlon IBDs have great relationships with their local coaches, clubs and events.  But the best relationships don’t require offering big discounts, rather providing pathways to enrich the community.

12:30p          The High-end Tri Market as a Service Department Profit Engine

Panel Moderator: Mike Plant, Founder/President, MPA Graphics
Panelists: Philip Casanta, Co-Owner, Hypercat Racing, Hypercat Racing; Jim Manton, Owner, ERO Sports; Trent Nix, Co-owner, Tri Shop

What is the secret to increasing both margin and top line in high-end tri service?  Which shops have successfully achieved this? 

3:30p              How Aerobars Have Replaced Frames as the Determiner of Bike Fit

Speakers: Dan Empfield, Editor/Publisher, Slowtwitch.com and Scott Warren, Sr. Product Manager, Cobb Cycling

All racing, like all politics, is local. Why?  Because there are mega races in just about every town now.  Are you taking max advantage of this opportunity?



9:00a       Coffee

2:00p       Show closes



- The Lounge area with workshop stage 

- "Pints & Pinot” (reception), Wednesday night

- “Jet Fuel Station” (coffee), Wed.,/Thurs./Fri. mornings

More information



Application for returning exhibitors

Application for first time exhibitors

Note:  TBI members receive an 8% discount for space in the Triathlon Pavilion.  Please note on your application that you are reserving space in the Triathlon Pavilion.

Hotel and travel information


The 2016 Show

Check out our 2016 pictures in two locations:  FinisherPix album and TBI's Facebook page.


Interbike and Triathlon Business International again joined forces to host the Triathlon Pavilion at this year’s show. The dedicated area is centrally located on the show floor, and brings together all things triathlon.  Bicycle retailers and manufacturers, this is your opportunity to expand your sales reach into a very strong audience: triathletes.

The Triathlon Pavilion Bayside B, was the best place to be located if you focus on or want to expand your business reach to triathletes, a growing segment of the bike industry.

  • 25,000 square feet for 2016, same in 2017 
  • Six workshops in the Triathlon Lounge within the Pavilion (schedule above)
  • “Pinot and Pints” reception Wednesday night at 5PM
  • Lots of triathlon talk, leads to be found and business to be done


TBI/Interbike Award Winners


  • International Triathlete of the Year = Gwen Jorgensen (USA)
  • North American Breakthrough Triathlete = Katie Zaferes (USA)
  • Triathlon Innovation Award = Quintana Roo PRfive


  • Male Triathlete of the Year = Jan Frodeno (Germany)
  • Female Triathlete of the Year = Gwen Jorgensen (USA)
  • Industry Leader of the Year = Challenge Family 


  • Male Triathlete of the Year = Javier Gómez (Spain)
  • Female Triathlete of the Year = Mirinda Carfrae (Australia)
  • Industry Leader of the Year = Dan Empfield (Slowtwitch.com) 


Join Us

TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.

Help Grow the Industry Team up with industry leaders to guide the future
Help Your Business Learn best practices, latest trends, share ideas
Help Grow the Sport Work together to attract more participants to the sport
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