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Triathlon America Transitions to Interbike with Exclusive Agreement
Author: Tina Wilmott
SAN JUAN CAPISTRANO, Calif. – December 19, 2011 – Interbike and Triathlon America today announced an exclusive partnership agreement between the two entities that will considerably expand their joint efforts to promote the multisport industry. Under the terms of this new agreement, Interbike will create a significant new Triathlon Neighborhood at the 2012 tradeshow in September and in exchange it be designated the official triathlon trade event by the industry association.
The newly designated 10,000 square foot area will host triathlon-specific exhibitor booths, education from category experts and networking areas for retailers, brands and the media to learn about Triathlon America and its mission to support the industry.
“Triathlon’s ties to the bike industry and Interbike are strong and deep,” said Jack Caress, president of Triathlon America. “Interbike continues to be a vital part of the annual business cycle for so many of triathlon’s brands and retailers, that we made the decision to transition to Interbike after testing the waters elsewhere in our first year. We’re excited to make up for lost time and really invest in the triathlon segment of the industry with Interbike moving forward.”
Triathlon America was founded in 2010 by a coalition of multisport companies to leverage the knowledge, talent and resources of triathlon industry leaders to the benefit of the sport. They seek to achieve their mission by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.
"Last year was the best Interbike in ten years," said Dan Empfield, publisher of Slowtwitch.com and founder member of Triathlon America. "The Interbike team continues to build and evolve the show to satisfy the needs of the industry and they recognize the importance of triathlon and that the sport deserves the attention and stature given to other categories in the business of cycling. That's why Triathlon America chose to enter into this agreement."
The new Triathlon Pavilion will be centrally located on the main upper level of the show and will exhibit and community space. The pavilion will build on 2011’s “Tri Zone” that featured triathlon product displays and a presentation space. Multisport experts, including Empfield, and Neil Hailstone, of Quality Bicycle Products, enlightened standing room-only crowds of retailers over two days of the show.
“As a triathlon-focused retailer, Interbike is such an important part of our year on so many levels - from product knowledge and trend-spotting, to reinforcing relationships with our suppliers,” stated Skip McDowell, owner of leading retailer Nytro Multisport. “As a member of Triathlon America, I see no better organization to partner with to help us achieve our goals as a sport and as an industry.”
“Triathlon continues to grow as a sport and is an increasingly important segment for the bicycle industry,” said Pat Hus, Interbike’s managing director. “We’re excited to partner with Triathlon America and take a big leap forward in providing tri-focused companies and retailers with a better platform to conduct business at Interbike and to help them to achieve their goals in promoting the sport and industry.”
About Triathlon America
Founded in 2010, Triathlon America is an industry association dedicated to promoting the sport and the business of triathlon. Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and actively supports increased participation in the sport. For more information, please visit www.triathlon-america.com.
The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.
Interbike’s fourth decade of serving the industry will begin at the OutDoor Demo from September 17-18, 2012, in Boulder City, Nevada, followed by the Interbike Expo from September 19-21, 2012, at the Sands Expo and Convention Center in Las Vegas.
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