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Triathlon America and Active Network Join Forces to Produce One of the Most Comprehensive Studies of Triathletes to Date

Author: Tina Wilmott

Date: 11/15/2011


Triathlon America and Active Network Join Forces to Produce One of the Most Comprehensive Studies of Triathletes to Date


SAN DIEGO, Calif. – November 15, 2011 – Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, and The Active Network, Inc. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today announced they have entered into a strategic agreement to conduct a comprehensive study of men and women participating in the sport of triathlon. 

Online registrations for triathlon events through®, the flagship media property of Active Network, have increased more than 200% over the past three years. With the recent surge in triathlon participation, this national study will provide valuable information for organizations interested in reaching this active consumer audience. Through detailed, quantitative research from thousands of active triathlon participants, sample insights will include:

  • Demographic information
  • Spending and training habits
  • Motivators
  • Brand preferences and attitudes
  • Frequency of races and distances

“Triathlon America is the only organization representing the businesses serving the triathlon industry and those who also participate in the sport,” said Jack Caress, president of Triathlon America. “This study will provide one of the deepest dives ever done into triathlon and its trends, so that companies and individuals can provide better products and services to those who are passionate about the sport.”

“We have seen a tremendous uptick in triathlon participation in the past five years, and given this recent trend, it is crucial for organizations to better understand this highly passionate and driven consumer audience,” said Kristin Carroll, vice president of media & marketing at Active Network. “We have a deep understanding of and unique access to endurance athletes and their interests via our media property,, and we look forward to leveraging this knowledge for the benefit of the industry.”

Results of this in-depth study will be released at the Triathlon America Conference which takes place February 19 – 21, 2012 in San Diego, CA. More information about the Triathlon America Conference and how to register can be found at

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property,®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit or Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Triathlon America

Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a group of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


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