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Date: January 13, 2017

Author: Jan Fambro


Toward a Common Vision - TBI and USA Triathlon Collaborate on Annual Conferences

On January 20-24, Triathlon Business International and USA Triathlon will embark on their first-ever collaborative conferences in Dallas. The USA Triathlon Race Director Symposium will run from January 20-22 and the TBI Annual Business Conference will be held from the 22nd to the 24th.  This type of organizational collaboration benefits its members in many areas by expanding networking, education and learning opportunities. We’ve also found that working together and sharing some of the planning and programming has helped build new relationships.

Sunday Joint Programming

The feature element of the USAT/TBI collaboration is the afternoon of joint programming on Sunday, the 22nd, followed by at a reception hosted at ACTIVE’s downtown Dallas global headquarters.  People in the multisport business, who otherwise might not have the opportunity to meet and establish a relationship, now have eight hours together to find common ground and maybe move forward with a new business venture.

Sunday afternoon programming starts with a luncheon hosted by the Dallas Sports Commission and featuring a keynote address by the Dallas Convention & Visitors Bureau (VisitDallas) CEO and 17-time IRONMAN Phillip Jones. Jones will be sharing his perspectives from an event host city stand-point as well as talking about how cities can work with event producers to positively impact the participant experience.  

Following lunch, Olympic Paratriathlete medalist, World Champion and war veteran Melissa Stockwell will tell her story, “From Baghdad to Beijing and Beyond.”  Most of us will never know war and what it is like to learn to live again as an amputee, let alone as a world-class athlete.

Leaving Baghdad and Beijing, we’ll move on to the world of statistics and get the early returns from the 2017 Business Confidence Survey.  After that, it’s on to Speed Networking, AKA Speed Dating, for Business. This is one of the most popular activities over the past six TBI conferences and allows attendees to get quick intros to a lot of people. 

Finally, networking continues at ACTIVE’s reception.  This is where the foundation laid in Speed Networking continues with conversations of greater depth … plus there will be bonding over the AFC championship football game.

The Business of Triathlon Gets Done on Monday and Tuesday

TBI has always tagged its conference as the place where the business of triathlon gets done.  The 2017 Conference will be no different.  Our theme this year is Profitability and Success in Triathlon, and our session topics and speakers will address this from many different perspectives.  Conference attendees represent a melding of multisport manufacturers, retailers, race directors, service providers, and others who come together to do business, meet new people and catch up on the trends in the industry. With a mix of general session speakers and panel discussions, plus social activities and workouts, there are premium opportunities available where business owners, service providers and other industry leaders can focus on expanding their horizons and learning how to maximize their business success during this challenging multisport economy.

TBI has heard much conversation about its opening session with Lance Armstrong.  This will be an interview moderated by Slowtwitch.com publisher Dan Empfield.  There are messages and ideas to be learned from everyone, and savvy business people listen to everything and then use the information to their advantage. The attendees of the TBI Conference have an opportunity most people do not:  to hear Mr. Armstrong for themselves and not through a filter of traditional media stories, social media and third parties. Real people, real stories and real experiences are never one dimensional. Let’s see what he has to say.

From the Monday morning opening session, we will have general sessions, and panel and breakout discussions on topics that have been requested by TBI members and by last year’s attendees. Some of these include:

  • The future of triathlon related to growth areas, technology and globalization
  • Effective partnerships that promote a brand and engage a community
  • Diversity in triathlon, particularly in the African American and Latino sectors
  • Working with municipalities to stage events
  • The changing dynamics of manufacturer, wholesaler and retailer relationships
  • Understanding millennials
  • Triathlon teams and the increasing role they plain in sport and business
  • Expanding an event’s lifecycle
  • Alternative event formats to engage new participants
  • Creative marketing on limited dollars

By Tuesday at noon, Conference attendees will be packing their briefcases and heading to the airport, taking with them some tools they can apply to their business. As most of the multisport world knows, times are changing, retail is changing, participants are looking for new experiences and everyone is searching for a way to a successful future. The 7th Annual TBI Conference is a way to learn from some of the best people in the business.

If you are interested in attending the conference, you can register at http://bit.ly/2ggQfus and use code FORWARD for a $75 discount.

And, join TBI to be part of this multisport business community and enjoy the benefits it provides.  http://www.triathlonbusinessintl.com/member-benefits.html

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