Blog Archive Description.

Biggest Challenges Facing Triathlon

Date: October 01, 2017

In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.

Changing the Color of Triathlon

Date: May 29, 2017

African American's make up only 0.5% of the sport (according to a survey done by USA Triathlon)

Raising the Women's Game

Date: March 15, 2017

Women may well be the answer to the growth of participation in triathlon in the U.S.

Toward a Common Vision

Date: January 13, 2017

On January 20-24, Triathlon Business International and USA Triathlon will embark on their first-ever collaborative conferences in Dallas.

How to Boost Race Revenue Despite Declining Registration

Date: December 08, 2016

Athletes love the increase in event options, but the flipside is that Event Directors are feeling the pinch.

Who are Millennials & What Do They Want?

Date: October 30, 2016

Much has been researched and written about millennials: who are they and what do they want. Age-wise, Millennials are adults from 18 - 35 years old. This synopsis of from multiple studies/sources provides key points, definitions and findings about the growing target audience called Millennials.

Interbike is Coming - Are You Ready?

Date: September 06, 2016

The major logistics are done, but have you started to fine-tune your show experience? It's time to create a plan to get the most out of your Interbike investment.

Transitioning from Debt to Financial Health

Date: April 14, 2016

How are you managing your financial health?

Do I REALLY Need a Marketing Plan?

Date: March 27, 2016

Your marketing plan is essential if you want to be successful in the highly competitive triathlon marketplace.

The Finishing Touch

Date: February 29, 2016

Are you putting your promotional headwear products in a goody bag to be picked up at the expo before an event?

Grassroots Race Production on a Budget

Date: December 10, 2015

Fred Phillips talks about the three things that should be the foundation for every grassroots, budget-concise race production organization.

Women in Triathlon

Date: November 09, 2015

Why are there so many more men than women doing triathlons? We are all aware of it but what is being done to remedy the situation?

Great Photos Aren't Cheap and Cheap Photos Aren't Great - So Who Pays?

Date: August 06, 2015

It's no secret the photo industry has changed dramatically over the last several years and these changes have impacted the entire process of how participant photography is conducted at endurance events.

Professional Triathlete - Local Hero?

Date: March 24, 2015

Pro triathletes are important but need to be developed as business people who understand how to function effectively as a business, and to brand themselves and develop as ambassadors for their sport, their sponsors, their community and themselves.

Using Technology to Reduce Expenses and Increase Quality

Date: December 09, 2014

Rob Childers, CEO of Race Event Technologies, understands that the survival of your event(s) greatly depends on your ability to stand out in the crowded schedule. He has found that technology is the area he could make the most improvement for the smallest cost.

SWIM>Bike>Run. Triathlon (Swim Safety)

Date: November 17, 2014

This article pays special attention to the first leg of the triathlon; the Swim. It has to be all about a professional set of safety standards for the water.

Events Technology Train – All Aboard!

Date: October 19, 2014

Technology is not just for registration anymore. It's also valuable for sponsorship sales and management.

Professional Triathlete Compensation. Can a Rising Tide Lift All Boats?

Date: September 22, 2014

Let’s think about Triathlon as an eco-system that is comprised of age groupers, event owners, manufacturers, the media and professional athletes. Now, if you gave each constituent group a vote and asked who was in favor of more pay for the pros, we suspect that you’d see a majority of the hands go up.

Entry Fees: The 3rd Rail of Triathlon for the RD

Date: August 20, 2014

It might be a mistake for someone who owns and operates events to discuss entry fees. Especially in 300 words or less. But, here goes: Entry fees are almost always too low.

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Latest Post

Biggest Challenges Facing Triathlon
October 01, 2017

In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.
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