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TBI Conducting Its 4th Annual Business Confidence Survey Looking Toward 2018

Author: Jan Fambro

Date: 01/19/2018

AUSTIN, TX – Jan. 19, 2018Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, today announced that it is conducting its 4th proprietary TBI Business Confidence Survey looking at multisport industry sentiment in 2018. The survey link opens today and closes on February 9. The survey is being conducted by MultiSport Research Ltd led by managing director and researcher Gary Roethenbaugh

The TBI Confidence Survey was first implemented in January 2015 and provided a baseline for the data gathered in January 2016 and 2017, and now in 2018. Areas that are explored include: customer demand; staffing; annual profits; the sport of triathlon (participation); business conditions; competition; household finances; prices; and U.S. economic conditions. Business confidence trends are analyzed to spotlight the areas that show positive and negative attitudes. 

“We believe that the multisport industry is primed for resurgence, and our members are looking for information and data that will help them move forward with renewed success,” stated Dan Empfield, president of Triathlon Business International. “This survey will give us a snapshot of attitudes and opinions in 2016, 2017 and 2018, allowing trends to be identified and providing data that can help multisport businesses form a strategy of how to approach the future.”

Survey participants represent a cross-section of the sport, including retailers, manufacturers, event producers, service providers and triathletes. Participants will respond to 14 online questions that will take approximately five minutes to complete. The link for the survey is now live at Everyone who participates in the survey will receive a summary of the collected data as a thank you for completing the questions. Triathlon Business International members will receive a copy of a full confidence analysis report as a membership benefit.

About Triathlon Business International

The 8th Annual TBI Conference will be January 26-28, 2018 at the Mission Palms Tempe, AZ, where the business of triathlon gets done. Including the conference, Triathlon Business International is dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBIs mission is to leverage the knowledge, talent, and resources of the leaders in triathlon to the benefit of the sport by increasing and retaining advocates of triathlon and fostering a positive image of the sport. The idea for the Confidence Survey was initially conceived by former TBI president Jack Caress, CEO of Pacific Sports, LLC, and was developed by Multisport Research for TBI. Follow TBI on Twitter and Facebook.

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