<< back to Board of Directors Page

Richard Verney

Director of Sales - East, 2XU North America

A marketing and sales expert, Mr. Verney previously spent 10 years with a specialty direct marketing company, Modern Postcard. The business experienced a 30% increase in sales as a result of Mr. Verney’s development of mailing services and corporate sales divisions. He shared in the responsibility for the company’s growth in sales from $15 million to $45 million over nine years. Prior to Modern Postcard, Mr. Verney developed sales channels to include direct to consumer, retail, and wholesale sales for a start-up nutrition supplement company, PR Nutrition, which was purchased by TwinLabs in 1997 for $40 million. 

Mr. Verney has an accomplished endurance athlete history, finishing his 24th Boston marathon and qualifying for the Hawaiian Ironman race. His intimate knowledge of athletes needs for athletic products combined with his proven sales and marketing abilities, make Mr. Verney an essential member of the company’s management team.

2XU (“Two Times You”) was launched in 2005, and is driven by a relentless company mission to advance human performance though the development of world-leading athletic garments. Fast becoming the most technical sports brand in the world, 2XU graces the skins of multiple World Champion, Olympic and Professional athletes.

Join Us

TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.

Help Grow the Industry Team up with industry leaders to guide the future
Help Your Business Learn best practices, latest trends, share ideas
Help Grow the Sport Work together to attract more participants to the sport
Join Now


Latest Post

Raising the Women's Game
March 15, 2017

Women may well be the answer to the growth of participation in triathlon in the U.S.
Learn More

Prize Money Rankings

CHALLENGE FAMILY Top 20 male and female athletes racing Olympic and long course races as of 3 April 2017.

Learn More