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Laurence Levi


Founder & CEO, VO2 Partners

Formerly, founder and managing partner of boutique investment bank Levi Littell Herbst & Co. specializing in buy- and sell-side advice on transactions under $100 million; sold in Fall 2009 to $60 million professional services firm Sikich Group.

Previously, transactional attorney at Latham & Watkins; head of strategy and M&A at e-commerce firm EthnicGrocer (backed by Kleiner Perkins and Benchmark Capital); and global head of strategy and M&A at software firm Transora Inc. (backed by $250 million investment from The Coca-Cola Company, Procter & Gamble and other global consumer packaged goods firms).

J.D. with honors, Columbia Law School. B.A. with honors, University of Wisconsin. FINRA Series 7 and 63 registered representative.  Board member of Transportation Alternatives ; age group triathlete and adventure racer.

VO2 Partners

VO2 Partners is a private equity firm which invests in sports equipment and sports supplement companies which target hardcore athletes, both amateur and professional.

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Biggest Challenges Facing Triathlon
October 01, 2017

In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.
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CHALLENGE FAMILY Top 20 male and female athletes racing Olympic and long course races as of 3 April 2017.

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