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Growing Tri Diversity; Working with Municipalities; and Innovative Corporate Partnerships are Among 1st Day TBI Conference Topics

Author: Jan Fambro

Date: 12/07/2016

AUSTIN, TX – December 7, 2016 – Triathlon Business International (TBI) today announced the initial agenda of conference topics for its 2017 Annual Conference January 22-24 in Dallas. TBI and USA Triathlon will be presenting joint programming Sunday, the 22nd, with the TBI-specific programming beginning on Monday, the 23rd. The first set of conference topics on Monday includes:

  • General Session: Moderated Interview and Q&A Developing Partnerships Between Rights Holders and Sponsors: Building a Platform to Promote a Brand and Engage with a Community
  • Panel Discussion: Expanding Diversity in Triathlon
  • Panel Discussion: Working with Municipalities

In “Developing Partnerships Between Rights Holders and Sponsors,” TBI president Richard Adler will guide an interactive dialogue with Ben Cummings, Vice President, Head of Sponsorships and Events, Columbia Threadneedle Investments and Michael O’Neil, President of active-ethos and Owner of the Columbia Threadneedle Investments Boston Triathlon. “We’ll be talking about how a major, non-endemic sponsor has successfully leveraged triathlon in key markets around the world, including Boston, their U.S. headquarters market,” said Adler. “As the biggest global sponsor in the sport, there are plenty of lessons to be learned from Threadneedle’s model of forging diverse community relationships and folding in employee activation.”

“Expanding Diversity in Triathlon” on Monday morning will be a panel discussion led by Sara Gross, Ph.D., co-founder of TriEqual and a two-time IRONMAN champion. Her panelists will talk about diversity markets that encompass African American, Latino and women, including how to reach them, what barriers might exist and what will motivate them to participate in the sport of triathlon from an athlete and business standpoint. 

One of the Event Director breakout sessions on Monday will be “Leveraging Relationships

with Municipalities” with panelists Stephen Del Monte, DelMo Sports; Darren Gray, City Manager, Clermont, FL; and Andy Hesser, Manager, Parks & Recreation for the City of Rockwall, TX. The panelists bring different perspectives on how best to use public resources to efficiently manage and grow events, including what general costs might be expected; tips that can make the experience of pulling permits less painful, what does a city generally consider when assigning cost., and how they can help market and promote an event

The Monday morning schedule will open with a moderated Q&A discussion with Lance Armstrong.

A current conference schedule can be found on the TBI Conference webpage.  Additional speaker and panel topics will be announced in the coming days.  

Registration Early Bird fees for the 7th annual TBI event are $595 for current TBI members and $695 for nonmembers.  Early Bird registration has been extended through Dec. 9.  Registration includes all sessions, meals, the networking events and one ticket to the Ron Smith Awards celebration.  For the first time, TBI and USA Triathlon are collaborating to consecutively present their respective annual conferences. Once you register for the TBI Conference you can register for the USA Triathlon Symposium at a 25% discount. Special conference hotel rates at the Fairmont Dallas are available through January 1, 2017.

Register for the 2017 Annual TBI Conference presented by ACTIVE Network today and save.

  • Through  Dec. 9:  $595 members (member number required / $695 nonmembers)
  • Dec. 10 – Jan. 10:  $695 for members / $795 non-members
  • Jan. 11 and after:  $795 for members / $895 non members


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