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Changing Retailer Dynamics, Alternative Event Formats & Delivering Experiences Throughout the Event Lifecycle are More Topics at the 2017 TBI Conference

Author: Jan Fambro

Date: 12/13/2016

AUSTIN, TX – December 13, 2016 – 

Triathlon Business International (TBI) today announced additional program topics for its 2017 Annual Conference January 22-24 in Dallas. TBI and USA Triathlon will be presenting joint programming Sunday, the 22nd, with the TBI-specific programming beginning on Monday, the 23rd.Ttopics added to the conference schedule include:

  • Keynote Speaker, Tues., Jan. 24: Sam Renouf, General Manager, Sports, ACTIVE Network, Delivering Experiences Throughout the Event Lifecycle That Can Transcend the Sport
  • Panel Discussion: The Changing Dynamics of Manufacturer, Wholesaler & Retailer Relationships
  • Panel Discussion: Alternative Event Formats that Engage More Participants and Expand Business Opportunities for Event Producers

Opening up the Tuesday morning Conference sessions will be a keynote address by Sam Renouf, General Manager, Sports, ACTIVE Network. His presentation is Delivering Experiences Throughout the Event Lifecycle That Can Transcend the Sport.  Renouf will be talking about how technological innovation has changed what participants want from a triathlon event experience and how organizers can profitably deliver experiences that begin before entry consideration and extend beyond the finish line.

In The Changing Dynamics of Manufacturer, Wholesaler & Retailer Relationships panel, Seton Claggett, founder and CEO of Arizona-based, will moderate a discussion between representatives from each of these sectors. Conference attendees will hear from this diverse group of business owners and leaders about their perspectives on the future of the crucial product supply chain.

Alternative Event Formats that Engage New Participants and Extend Business Opportunities for Event Producers is a panel discussion led by endurance sports veteran, and USA Triathlon and IRONMAN Hall-of-Famer, Bob Babbitt. Babbitt, creator of the Muddy Buddy Ride and Run Series, and his panelists including Jimmy Archer, publisher of DirtTri magazine and Scott Hutmacher, Brand Manager, Life Time Tri will explore existing and potential alternative endurance race formats that can attract new participation including off-road, pool and gym events, and others. The discussion will include how event directors can explore these alternative formats to expand their event portfolios off-season.

The Monday morning Conference schedule includes:

  • a moderated Q&A discussion with Lance Armstrong
  • Panel 1: The Future of Triathlon - Technology, Growth Areas and Globalization
  • General Session 1 entitled Developing Partnerships Between Rights Holders and Sponsors: Building a Platform to Promote a Brand and Engage with a Community with Ben Cummings, Head of Sponsorships, Columbia Threadneedle Investments, and Michael ONeil, President, Active-Ethos/Owner, Columbia Threadneedle Boston Triathlon
  • Panel 2: Expanding Diversity in Triathlon moderated by Sara Gross, Ph.D. and exploring the African American, Latino and women sectors

Monday afternoon schedule:

  • State of the Union/USA Triathlon, Rob Urbach, CEO, USA Triathlon
  • Four breakout sessions for event directors, retailers/manufacturers and coaches
  • The Ron Smith Awards celebration

current conference schedule

 can be found on the TBI Conference webpage.  Additional speaker and panel topics will be announced in the coming days.  


Current registration fees for the 7th annual TBI event are $695 for current TBI members and $795 for nonmembers.  Registration includes all sessions, meals, the networking events and one ticket to the Ron Smith Awards celebration.  For the f

irst time, TBI and USA Triathlon are collaborating to consecutively present their respective annual conferences. Once you register for the TBI Conference you can register for the USA Triathlon Symposium at a 25% discount. Special conference hotel rates at the Fairmont Dallas are available through January 1, 2017.

TBI is offering a holiday special offering through December 24. Everyone who registers in either category and uses code HOLIDAY20 will receive 20% off the registration price.

Register for the 2017 Annual TBI Conference presented by ACTIVE Network today and save.

  • Through  Dec. 9:  $595 members (member number required / $695 nonmembers)
  • Dec. 10 – Jan. 10:  $695 for members / $795 non-members
  • Jan. 11 and after:  $795 for members / $895 non members

Sponsors of the 2017 TBI Conference include The ACTIVE Network, the Dallas Sports CommissionHeadsweatsEndurance Sportswire, and Bicycle Retailer and Industry News (BRAIN). TBI Corporate Partners are Ashworth AwardsMPA Event Graphics and FinisherPix.


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