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ACTIVE Network to Now Support IRONMAN’s Newly Acquired Rock ‘n’ Roll Marathon Series
Author: Carrie Elstner
ACTIVE’s Global Technology Solutions and Expertise in Endurance Solidifies Selection as the Platform of Choice for IRONMAN Events Worldwide
Dallas, TX – August 1, 2017 – ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced it has expanded its services as IRONMAN’s global registration provider of choice for IRONMAN events worldwide to include the newly acquired Competitor Group Holdings, Inc. (CGI) events portfolio. The flagship Rock ‘n’ Roll Marathon Series® will leverage ACTIVE’s centralized event technology management platform, ACTIVEWorks Endurance®. IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, Iron Girl® and IRONKIDS®, as well as iconic cycling, mountain biking, running, and multi-sport events such as the Standard Chartered Singapore Marathon and Velothon Series. This news comes on the heels of IRONMAN’s recent five-year contract renewal with ACTIVE.
“The migration of the Rock ‘n’ Roll Marathon Series to ACTIVE is another testament to ACTIVE’s strong global platform and presence, innovative solutions, technology capabilities, and rich industry expertise and experience,” said Shane Facteau, chief operating officer for IRONMAN. “We’ve been working with ACTIVE for nearly two decades and their ability to quickly and effectively scale their technologies and services to support events worldwide while also delivering a broad range of participant engagement, operational, and mobile functions is unparalleled. We’re excited to continue to grow our events with ACTIVE.”
ACTIVE’s centralized event technology management platform, ACTIVEWorks® Endurance, will enable IRONMAN to digitally manage registrations and on-site check-ins through a variety of convenient devices and applications. This technology also enables IRONMAN to more effectively and efficiently manage its staff and volunteers. ACTIVE Network also plans to launch innovative enhancements to its ACTIVE On-Site™ mobile application, including “finger-based” digital signature enablement technology and mobile device participant photo capture. Both of these enhancements will improve and simplify the registration process and better capture and authenticate event participation waiver agreements.
“ACTIVE has been the technology choice for IRONMAN’s events since 2000, and we are excited to bring the Rock ‘n’ Roll Marathon Series back onto our platform. We will work with IRONMAN to greatly enhance the overall participant experience and focus on driving continued growth of their event portfolio globally,” said Sam Renouf, general manager for sports at ACTIVE Network. “ACTIVE’s extensive global expertise within the endurance events industry, coupled with our ability to scale and support our customers’ needs, reinforces ACTIVE’s role as a leader in the endurance technology industry globally.”
About ACTIVE Network
ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers while offering intelligence solutions through its industry-leading data and insights platform. ACTIVE’s enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. The ACTIVE Network Activity Cloud® platform combines intelligence solutions and data tools to provide actionable insights that help organizers better manage their events and increase both revenue and participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visitwww.ironman.com.
About Wanda Sports Holding
Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.
© 2017 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE, ACTIVE Network, ACTIVE.com, ACTIVE Network Activity Cloud, and ACTIVEWorks are registered trademarks of ACTIVE Network, LLC. Activity and Participant Management and ACTIVE On-Site are trademarks of ACTIVE Network, LLC. All other trademarks are the property of their respective owners.
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