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2nd Multisport Industry Confidence Index Being Conducted by TBI

Author: Jan Fambro

Date: 01/13/2016

Initial Findings to be Presented at the TBI Conference Jan 24-26

Anaheim, CA – January 13, 2016 – Triathlon Business International (TBI), an industry organization dedicated to promoting the sport and the business of triathlon, today announced that it will conduct its second Industry Confidence Survey that will serve as a barometer to multisport industry sentiment on key issues ranging from perspectives on retail prices to the general outlook for growth of triathlon in the U.S.. The survey will be conducted starting January 13 and concludes at the end of January following the 6th Annual TBI Conference January 24-26 in Marina del Rey, CA.  Summary findings from the survey will be shared during the conference. To participate in the survey, click on this link. Everyone who completes the survey will receive the full findings report.  The survey will also be available for purchase for a nominal fee. The full Industry Confidence Index will be completed by February 12, 2016.

The survey is commissioned by TBI and being conducted by MultiSport Research. It will build on the initial survey implemented in Q1 of 2015.  The 2015confidence survey established the baseline for the Industry Confidence Index to which the 2016 data will be compared.  The initial Index was completed by 125 industry executives. The 2016 poll will include these individuals as well as the wider TBI membership.

The survey will help manufacturers and retailers obtain an understanding of the sentiment, or confidence, of the U.S. multisport marketplace as it relates to respondents’ perspectives of their business and/or customers. Questions will include (but are not limited to): current levels of customer demand; expectations for staffing levels for the next six months; competition for business; perspectives on retail prices; views on U.S. economic conditions; and outlook for the growth of triathlon in the U.S.

Take the Confidence Survey.

About the 6th Annual TBI Conference – January 24-26, 2016

The TBI Conference will be packed full of information, opportunities and networking for everyone in the business and sport of triathlon. The focus of this year’s conference is “The Changing Times in Triathlon,” and the keynote speakers, panels and breakout session topics will reflect this.

The complete schedule is available on the TBI website conference page.

A current list of registered attendees is also available on the website conference page.


  • Oct. 21 – Nov. 30:  $399 TBI members / $499 non-members (member number is required to register at member rate)
  • Dec. 1 – Jan. 10:  $575 members / $675 non-members (member number is required to register at member rate)
  • Jan. 11 and after:  $675 members / $775 non-members

Registration fees include all sessions, breakfast, lunches and a ticket to the Ron Smith Awards Celebration.  Nonmember registration includes a one-year TBI membership.

The Ron Smith Awards Celebration reception and dinner on Monday night includes the announcement of the Ron Smith Award winner, the Steve Hed Award winner; and other exciting awards in the event, video and media categories.

Conference registration opens at 1PM Sunday, January 24, with the first session at 3PM.  The conference wraps up on Tuesday, January 26 at 12:30PM.

Companies interested in conference sponsorship or Expo space should contact Shannon Standefer.

Sponsors of the 2016 TBI Conference include The ACTIVE Network, Headsweats, Endurance Sportswire, Bicycle Retailer and Industry News (BRAIN), Quintana Roo, Bonk Breaker, Endurance Films and Xterra Wetsuits. TBI Corporate Partners are Ashworth Awards and FinisherPix.

Conference details and online registration are available at

Follow TBI on Twitter and Facebook for the latest updates on the 2016 conference and information on our members. If you haven’t signed up for the TBI newsletter, you can do it on the home page of the TBI website.

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