Where the Business of Triathlon Gets Done

2018 Conference - Tempe, AZ, January 26-28

If you're in the multisport business and are looking for information, tools and solutions to help you come out on top in today's world, the Triathlon Business International annual business conferences are where the business of triathlon gets done! The 8th Annual Business Conference will be held in Tempe, AZ January 26-28, 2018! Join us!  Note: The conference sleeping room block reservations must be made by January 8 to ensure the $179 rate. Reservations link below.

Media releases:

* Details of Workshop Tracks below under Conference Content. Note that 6 USAT CEUs are being given for attendees of the Coaches and Clubs Track and 4 USAT CEUs for the Race Director Track. 

Downloadable Schedule (as of 1-15-2018)

Registered Attendees (as of 1-15-2018)


2018 Conference Registration

Current Members

  • $475 through December 31, 2017 (This is an "all-in" fee; no additional charges will be added at checkout)
  • $575 from January 1, 2018 to the Conference


  • $575 through December 31, 2017 (This is an "all-in" fee; no additional charges will be added at checkout)
  • $675 from January 1, 2018 to the Conference

** Nonmembers will have the opportunity to join TBI during the Conference registration process. If you join TBI at registration, you will receive the $100 discount of a current member.  Membership benefits

Conference content

The 2018 conference is being "powered by the people," in as much as three committees have been formed to create content for three tracks: race directors; retailers/manufacturers and coaches. These are the topics determined by the committees to be of most value and interest to attendees.


  • Triathlon Clubs and Coaching Models – Presentation format. Various types of coaching and club models popular in our sport such as virtual teams, elite athletes, and group environments. Learn about the various models successful groups have used and how you may be able to benefit.

  • Athlete Retention – Panel  format. How RDs, Coaches, and Clubs each handle athlete retention.  What approaches work most effectively to retain your athletes.

  • New Customer Engagement - Panel format. How to engage new customers in the various athlete demographical areas such as Youth Triathlon, AG Group Triathlon, and Elite.

  • Virtual Triathlon Clubs and Coaching - Panel format. How virtual triathlon clubs and coaching models have been successful.  The panel will contain successful virtual club leaders and coaches.

  • Marketing Your Club or Coaching Business – Double presentation format. How (1) to gain sponsorship for your club or coaching group; and (2) how to market online and within social media.

  •  Riskophobes Unite! Retailers in our industry are failing left and right because they don’t know how to maintain gross profits and customer service, sell from full shelves, while inoculating themselves from an increasingly cyclical and perilous landscape.  Risk mitigation is possible; here are the strategies.
  • Why Consumer Direct is the Future; Why Consumer Direct is Not the Future. Which sales channel is your future as a manufacturer? Or are all channels your future? Are there pathways for consumer direct and B&M to work profitably?

  • Nobody Wins the Race to the Bottom. The entrepreneurs graveyard is full of those who won on price. Let’s talk pros and cons of minimum advertised pricing (MAP), team discounts, and premium brand management; with examples of brands and retailers who’ve won the MAP war.

  • Put Your Money Where Your Mouth Is: A Panel Evolving Business Models. A panel of retailers and vendors each emblematic of new and novel ways to structure their businesses talk about how they see the future shaping up and what they are doing about it.

  • Legal updates for 2018. Volunteers. Waiver language. Stolen customer data. Who is responsible for a security breach? Is stolen customer data covered by your insurance; indemnified by your registration vendor?

  • Diversity as a business strategy. How targeting gender, ethnic, and ability diversity has lifted race numbers even amid a declining market.

  • Identify the metrics sponsors use to measure success. Deliver to your sponsors a “Return on Objectives” report.

  • Foundational pillars supporting a great race. Carve out your own space. Don’t be imitative. Optimize your consumables and deliverables.

  • All race politics are local. Invest locals with social equity. Identify the community’s objectives.

2018 Conference Hotel

The conference hotel is the Tempe Mission Palms in the heart of downtown Tempe, 60 E 5th Street Tempe, AZ 85281.  Room reservations are now open for the conference. TBI has a room block for the conference dates at a $179/night rate, which is a 40% discount off the published weekend rate. This room block is limited and attendees are encouraged to reserve their rooms as soon as possible to avoid missing the opportunity. Conference registration opens at 9AM Friday morning and outdoor activities are also planned for the morning. Thursday night reservations are available at this rate on a very limited basis.  Room reservations must be made by January 8 in order to guarantee the $179.
                 Hotel Reservations



2018 Conference Sponsors




2017 Conference - Dallas, TX

The 7th Annual Conference was held in Dallas, TX, January 22-24, 2017.

7th Annual Conference atttendee list

Full recap of the 2017 Conference by Gary Roethenbaugh, TriathlonBusiness.com


See the 2017 Conference pictures by clicking on the FinisherPix logo. Images will be uploaded continually starting Sunday night.



2017 Best-of Winners

2016 Best Published Photo by Donald Miralle for LAVA Magazine, Dec. 2016

2016 Best Published Article by Brad Culp for LAVA Magazine, April 2016
(please click on the article for the complete PDF) 

Product Video

How does 4X Triathlon World Champion Mirinda “Rinny” Carfrae Recover? With Chocolate Milk,” 2016.  This was produced by Weber Shandwick/Chicago on behalf of their client Milk Processor Education Program

Event Video

Escape from Alcatraz, Thank You for a Great Year, 2016 Participants!

Triathlete's Choice Best-of Events:


Speaker PPTs & Articles

Lance Armstrong Interview with Dan Empfield (video)

Sara Gross, Ph.D. - Expanding Diversity in Triathlon

Rob Urbach - State of the Union, USA Triathlon

Amy Thayer, Ph.D. - Millennial Running Study

Sam Renouf, GM, Sports, ACTIVE Network - Delivering Experiences Throughout the Event Lifecycle That Can Transcend the Sport

Transcript of "Marketing on Limited Dollars" by ACTIVE Endurance 


2017 Conference Media Releases

2017 Award Nominations Information

Triathlete's Choice for: (NOMINATIONS CLOSED DEC. 28)
  • Best Large Race (1,000+ registrants)
  • Best Small Race (less than 1,000 registrants)
  • Bucketlist Race
  • Best Intro Race for Beginners
Nominations accepted through December 28, 2016 on Survey Monkey. 
The top five nominated events in each of the categories will be announced on January 2, 2017 and triathletes will have one week to vote on the top event in each category.
Announcement of the Top 5 Finalists in each category.
Best Published Triathlon Article & Photo: (NOMINATIONS CLOSED DEC. 28)
  • Triathlon article or photo must be published and have appeared in a print or online media outlet in the 2016 calendar year.
  • Individual writers and photographers may self-submit as long as the article/photo was published. Publications may submit an article or photo on behalf of the author(s) or photographer(s). Proof of publication must be provided with the article. A PDF of the article must also be submitted. If the article has been published on line, a link to the article must be included.
  • Publications may enter multiple submissions, but only three submissions are allowed per author or photographer.  If a writer is also a photographer (or vice versa), he/she may submit no more than three articles and three photos.
  • Submissions must include the name, email address and phone number of the author or photographer.

Best Triathlon Event and Product Videos Criteria ( separate categories): (NOMINATIONS CLOSED DEC. 28)

  • Must be about a triathlon-related event or product.
  • Can be used for any purpose, but the purpose must be included in your submittal email (e.g., pre-event promotion, post-event promo, product launch, product testimonial)
  • Submitted videos cannot be longer than 2 minutes
  • A submitter can submit up to 3 entries
  • Submissions must include the submitter’s name, email address, and event/product name
  • The focus of the judging will be about how well the entry communicatse the qualities of the event or product and the call-to-action for the viewer (if any). This will not be judged on a professional job vs. a good amateur job.  TBI is looking for content/script

Nominations closed on Wednesday, December 28, 2016.  


2017 Conference Sponsors



HOST Sponsor





SILVER Sponsors










Photos for the 2016 conference are available from FinisherPix at myfinisherpix.gallery/TBI2016

Registered Attendees

Conference Program 

Conference Presentations

Conference Media Releases


2016 Conference Sponsors

Presenting Sponsor          

Gold Sponsor


Silver Sponsors




Bronze Sponsor



Corporate Partners



2015 Conference Presentions, Pictures and Attendees

Below is a library of resources that came out of the three days of networking, deal-making and education in 2015:




What 2015 TBI Conference Attendees Had to Say - updated January 23, 2015 

List of attendees

Kelly Burns Gallagher, Esq., Speaker: "As somewhat of an outsider and a first time attendee, I think the conference and TBI in general does lots of things right. First and foremost, TBI is working to fill a void that exists in the world of triathlon – providing a space for stakeholders to connect, learn, do business and hopefully generate growth and progress for the sport as whole (contrary to popular belief the conference is not a WTC/Ironman love fest, I think its the first triathlon event I have been to where I didn’t see hundreds of Ironman branded hats, shirts and bags). Given the current climate where one corporation dominates so much of the sport, this is a huge task and TBI needs to be applauded for its efforts. Second there were some fantastic speakers and panels. Dan Empfield did a very nice interview of Felix Walchshofer (founder of the Challenge Family Races), there were some very good nuts and bolts panels for race directors on legal, financial issues, social media and leveraging sponsorships (full disclosure, I presented at the legal panel, you can view my presentation here), the conference provided some very useful early results on the on-going Multisport Research survey (if you haven’t taken the survey, you really should).  These are all good things."  Connecting the Dots - Impressions of #TBIConf 2015

@activeendurance: "Thanks for the show @TriBusinessIntl - looking forward to 2016. #TBIConf #TriACTIVE" - Jan 27 

@SetonClaggett: You learn real quick who has a genuine interest in growing #triathlon when you look at the attendees at #TBIConf @TriBusinessIntl - Jan 27

@HurdleCompany: We really enjoyed #TBIConf and are excited for RunningUSA New Orleans 2/8-10. @TribusinessIntl you’ll see us in a booth next year!


2015 Conference SPONSORS


Ashworth Awards



The ACTIVE Network

Competitor Group, Inc.
Lapio, Inc.
Life Time Fitness

Endurance Films
Endurance SportsWire
Leslie Jordan
Maxwell Medals
Mike Plant & Associates
Team Spinhead


Race HQ


2015 TBI Awards Celebration to Honor Triathlon's Best

Triathlon Business International recognized and honored the best companies, programs and athletes in the triathlon industry at the TBI/ACTIVE Network Awards Celebration on Monday night of the Conference.

Ron Smith Award - Marisol Casado, President, ITU

Top 10 Retailers of the Year - 1. Trisports.com, Tucson, AZ; 2. Gear West Bike and Triathlon, Long Lake, MN; 3. All3Sports, Atlanta, GA; 4. Nytro Multisport, Encinitas, CA; 5. Austin Tri Cyclist, Austin, TX; 6. R&A Cycles, Brooklyn, NY; 7. T3 Multisport, Indianapolis, IN; 8. Moment Cycle Sport, San Diego, CA; 9. Athletes Lounge, Portland, OR; 10. Speedy Reedy, Seattle, WA

Best Published Triathlon Photograph print or online - IRONMAN Kona, women’s age groupers start by Rocky Arroyo, Endurapix, published in Lumina Magazine (Japan)

Best Published Written Triathlon article print or online“Does Not Play Well with Others” by Brad Culp, LAVA Magazine, September 2014

"Triathlete's Choice" best-of events - Large event (1,000+) = IRONMAN Lake Placid; Small event (less than 1,000) = Pumpkinman Triathlon, South Berwick, ME; Toughest = IRONMAN 70.3 St. George, Utah; Urban = New York City Triathlon; For Beginners = Pumpkinman Triathlon, South Berwick, ME; Scenic = Challenge Wanaka in New Zealand 

Triathlon highlight of the year - Mirinda Carfrae's 2014 IRONMAN finish

The Ron Smith Award  is considered the "Heisman" of the sport of triathlon, the award honors an outstanding individual in the sport of triathlete. Above left, Brian Mahoney (RT), ITU Director of Global Projects, accepts the Ron Smith Award on behalf of ITU president Marisol Casado from TBI president Jack Caress (LFT).


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In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.
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