Where the Business of Triathlon Gets Done


If you're in the multisport business and are looking for information, tools and solutions to help you come out on top in today's world, the Triathlon Business International annual business conferences are where the business of triathlon gets done! The 7th Annual Conference was held in Dallas, TX, January 22-24, 2017.

7th Annual Conference atttendee list

Full recap of the 2017 Conference by Gary Roethenbaugh, TriathlonBusiness.com

See the 2017 Conference pictures by clicking on the FinisherPix logo. Images will be uploaded continually starting Sunday night.


2016 Best-of Winners

2016 Best Published Photo by Donald Miralle for LAVA Magazine, Dec. 2016

2016 Best Published Article by Brad Culp for LAVA Magazine, April 2016
(please click on the article for the complete PDF) 

Product Video

How does 4X Triathlon World Champion Mirinda “Rinny” Carfrae Recover? With Chocolate Milk,” 2016.  This was produced by Weber Shandwick/Chicago on behalf of their client Milk Processor Education Program

Event Video

Escape from Alcatraz, Thank You for a Great Year, 2016 Participants!

Triathlete's Choice Best-of Events:


Speaker PPTs & Articles

Lance Armstrong Interview with Dan Empfield (video)

Sara Gross, Ph.D. - Expanding Diversity in Triathlon

Rob Urbach - State of the Union, USA Triathlon

Amy Thayer, Ph.D. - Millennial Running Study

Sam Renouf, GM, Sports, ACTIVE Network - Delivering Experiences Throughout the Event Lifecycle That Can Transcend the Sport

Transcript of "Marketing on Limited Dollars" by ACTIVE Endurance 


2017 Conference Media Releases

2017 Award Nominations Information

Triathlete's Choice for: (NOMINATIONS CLOSED DEC. 28)
  • Best Large Race (1,000+ registrants)
  • Best Small Race (less than 1,000 registrants)
  • Bucketlist Race
  • Best Intro Race for Beginners
Nominations accepted through December 28, 2016 on Survey Monkey. 
The top five nominated events in each of the categories will be announced on January 2, 2017 and triathletes will have one week to vote on the top event in each category.
Announcement of the Top 5 Finalists in each category.
Best Published Triathlon Article & Photo: (NOMINATIONS CLOSED DEC. 28)
  • Triathlon article or photo must be published and have appeared in a print or online media outlet in the 2016 calendar year.
  • Individual writers and photographers may self-submit as long as the article/photo was published. Publications may submit an article or photo on behalf of the author(s) or photographer(s). Proof of publication must be provided with the article. A PDF of the article must also be submitted. If the article has been published on line, a link to the article must be included.
  • Publications may enter multiple submissions, but only three submissions are allowed per author or photographer.  If a writer is also a photographer (or vice versa), he/she may submit no more than three articles and three photos.
  • Submissions must include the name, email address and phone number of the author or photographer.

Best Triathlon Event and Product Videos Criteria ( separate categories): (NOMINATIONS CLOSED DEC. 28)

  • Must be about a triathlon-related event or product.
  • Can be used for any purpose, but the purpose must be included in your submittal email (e.g., pre-event promotion, post-event promo, product launch, product testimonial)
  • Submitted videos cannot be longer than 2 minutes
  • A submitter can submit up to 3 entries
  • Submissions must include the submitter’s name, email address, and event/product name
  • The focus of the judging will be about how well the entry communicatse the qualities of the event or product and the call-to-action for the viewer (if any). This will not be judged on a professional job vs. a good amateur job.  TBI is looking for content/script

Nominations closed on Wednesday, December 28, 2016.  


2017 Conference Sponsors



HOST Sponsor





SILVER Sponsors










Photos for the 2016 conference are available from FinisherPix at myfinisherpix.gallery/TBI2016

Registered Attendees

Conference Program 

Conference Presentations

Conference Media Releases


2016 Conference Sponsors

Presenting Sponsor          

Gold Sponsor


Silver Sponsors




Bronze Sponsor



Corporate Partners



2015 Conference Presentions, Pictures and Attendees

Below is a library of resources that came out of the three days of networking, deal-making and education in 2015:




What 2015 TBI Conference Attendees Had to Say - updated January 23, 2015 

List of attendees

Kelly Burns Gallagher, Esq., Speaker: "As somewhat of an outsider and a first time attendee, I think the conference and TBI in general does lots of things right. First and foremost, TBI is working to fill a void that exists in the world of triathlon – providing a space for stakeholders to connect, learn, do business and hopefully generate growth and progress for the sport as whole (contrary to popular belief the conference is not a WTC/Ironman love fest, I think its the first triathlon event I have been to where I didn’t see hundreds of Ironman branded hats, shirts and bags). Given the current climate where one corporation dominates so much of the sport, this is a huge task and TBI needs to be applauded for its efforts. Second there were some fantastic speakers and panels. Dan Empfield did a very nice interview of Felix Walchshofer (founder of the Challenge Family Races), there were some very good nuts and bolts panels for race directors on legal, financial issues, social media and leveraging sponsorships (full disclosure, I presented at the legal panel, you can view my presentation here), the conference provided some very useful early results on the on-going Multisport Research survey (if you haven’t taken the survey, you really should).  These are all good things."  Connecting the Dots - Impressions of #TBIConf 2015

@activeendurance: "Thanks for the show @TriBusinessIntl - looking forward to 2016. #TBIConf #TriACTIVE" - Jan 27 

@SetonClaggett: You learn real quick who has a genuine interest in growing #triathlon when you look at the attendees at #TBIConf @TriBusinessIntl - Jan 27

@HurdleCompany: We really enjoyed #TBIConf and are excited for RunningUSA New Orleans 2/8-10. @TribusinessIntl you’ll see us in a booth next year!


2015 Conference SPONSORS


Ashworth Awards



The ACTIVE Network

Competitor Group, Inc.
Lapio, Inc.
Life Time Fitness

Endurance Films
Endurance SportsWire
Leslie Jordan
Maxwell Medals
Mike Plant & Associates
Team Spinhead


Race HQ


2015 TBI Awards Celebration to Honor Triathlon's Best

Triathlon Business International recognized and honored the best companies, programs and athletes in the triathlon industry at the TBI/ACTIVE Network Awards Celebration on Monday night of the Conference.

Ron Smith Award - Marisol Casado, President, ITU

Top 10 Retailers of the Year - 1. Trisports.com, Tucson, AZ; 2. Gear West Bike and Triathlon, Long Lake, MN; 3. All3Sports, Atlanta, GA; 4. Nytro Multisport, Encinitas, CA; 5. Austin Tri Cyclist, Austin, TX; 6. R&A Cycles, Brooklyn, NY; 7. T3 Multisport, Indianapolis, IN; 8. Moment Cycle Sport, San Diego, CA; 9. Athletes Lounge, Portland, OR; 10. Speedy Reedy, Seattle, WA

Best Published Triathlon Photograph print or online - IRONMAN Kona, women’s age groupers start by Rocky Arroyo, Endurapix, published in Lumina Magazine (Japan)

Best Published Written Triathlon article print or online“Does Not Play Well with Others” by Brad Culp, LAVA Magazine, September 2014

"Triathlete's Choice" best-of events - Large event (1,000+) = IRONMAN Lake Placid; Small event (less than 1,000) = Pumpkinman Triathlon, South Berwick, ME; Toughest = IRONMAN 70.3 St. George, Utah; Urban = New York City Triathlon; For Beginners = Pumpkinman Triathlon, South Berwick, ME; Scenic = Challenge Wanaka in New Zealand 

Triathlon highlight of the year - Mirinda Carfrae's 2014 IRONMAN finish

The Ron Smith Award  is considered the "Heisman" of the sport of triathlon, the award honors an outstanding individual in the sport of triathlete. Above left, Brian Mahoney (RT), ITU Director of Global Projects, accepts the Ron Smith Award on behalf of ITU president Marisol Casado from TBI president Jack Caress (LFT).


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TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.

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